Company History

Back To Basics Soft-Wear, Inc.

The catalog company Travis Place, Inc. began in 1983 with the premise that shopping for underwear is a chore, that it's hard to find something that fits just right, doesn't grab you where it counts, wears well over time, and is reasonably priced.  And if you're like us and prefer the healthier, breatheable, absorbent feel of cotton next to your skin--double the chore.  The catalog company closed its doors in 1993.  We founded Back To Basics Soft-Wear, Inc. in 1995 to keep the principal of fe-mail order and the spirit of Travis Place alive.  

Back to Basics Soft-Wear primarily sells cotton bras.  We specialize in helping you find the right cotton bra for your needs and body type.  Our main interest is comfort--we wear the items we sell, so we know how things fit and feel and what happens when you use a dryer or wash in hot water by mistake.  

Send us an e-mail with any questions at We are always happy to respond.

Back To Basics Soft-Wear, Inc. 2015 Sherron Road, Suite 1006, Durham, NC 27703 Phone (919) 477-5669